Czech National Symphony Orchestra played with Mercedes-Benz cars

The Mercedes-Benz resounded with the music of the Czech National Symphony Orchestra
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The Mark BBDO Agency was shooting a commercial for the Mercedes-Benz cars audio system with the Czech National Symphony Orchestra.

To be released soon, the campaign intends to change perception of the Mercedes-Benz brand. “Most people see just the high-tech of the premium cars. In this commercial we want to show that there is much more hidden inside our cars,” says Radovan Chrz, marketing manager of the Mercedes-Benz, Czech Republic. “Our brand is very active on many fields, and as sponsors of the CNSO we see this connection between the top ensemble, our high-performance audio system and our activities in culture as very real,“ he adds.

The Mark BBDO Agency came up with the idea to make a concert of the CNSO in the Mercedes-Benz cars. Early morning on August 13, the musicians with their instruments gathered at Hradčany Square Prague to perform Wolfgang Amadeus Mozart's music in Mercedes – Benz cars under the baton of Maestro Libor Pešek, Knight of the British Empire.